The Internet is a very big place. There are now probably billions of websites online and the competition on the Internet is intense. In every possible business niche you could imagine there will be competition from other websites, in many cases hundreds of other websites.
We were recently asked by a friend whether it would be possible to promote his company online using a website. His company is a small company offering forklift training courses leading to a forklift licence. He has been looking online at forklift training websites and wondering whether his company should promote its forklift licensing similar to this http://www.forklifttrainingaustralia.com/
And so he has come to us to ask our advice on the prospect of successfully attracting new business to their forklift training company using a website.
He has a number of concerns about this. His first concern is that it will be extremely expensive to create a website for his forklift licence company and that the return on investment will be relatively low.
And the second concern is that after spending a lot of money building a website no one will actually visit, or if they do they won’t actually join one of his forklift training courses, which is the whole reason the website would be there in the first place.
So let’s consider the answers to both of those questions.
What is the cost of setting up a forklift licensing website?
Many people assume that the cost of setting up a website is very high. This is not necessarily the case, and in fact it’s perfectly possible to set up a site for very little cost if someone in the company is willing to undertake the short learning process required to learn how to develop a website. It would be perfectly possible to develop a small forklift licensing website at very little cost, or no cost.
For instance there are places where it’s perfectly possible to set up a free website. The website interface, in other words where you build your site and add your content, is relatively intuitive and anyone with a basic knowledge of using Word would be able, after some practice, to learn how to set up their own webpages.
Usually, however, places where you would get a free website list your website on their own domain name. So in other words instead of your domain being yourforklifttrainingcompany.com it would be yourforklifttrainingcompany.otherdomain.com, which is not necessarily ideal.
However it’s perfectly possible to purchase your own domain name and very low cost and install the same software on your own domain name. It still relatively straightforward to learn how to use it and therefore it’s quite possible to set up a website quite cheaply.
How many people would actually come to the website?
How many people come to the website is difficult to answer. However it’s possible to get an answer to the question of how many people are searching for this type of information, and draw conclusions from this. It’s possible to get this information from Google, which tells me that there are 14,800 people searching for the keyword “forklift certification” every single month.
And provided the forklift licensing website was a good website which attracted some prominence in Google it’s perfectly possible to get a significant proportion of these searchers to a website.
And of course there will always be a percentage of these people who will join the forklift training course.
So the bottom line is that it’s not particularly expensive to set up a website, if you are prepared to some of the work yourself, and there are significant numbers of people searching for forklift training courses on the Internet.
So we would have no doubts at all that a website would pay for itself very quickly.